Google Business Profile step by step
Your Google Business Profile is what people see in Google Maps and on the right of the search results: your hours, your address, your photos and your reviews. It is free. Here is how to set it up.
Guide ·
The steps
Go to google.com/business
Sign in with the Google account you want to manage the profile with. Later you can give others access without sharing your password.
Enter your business name
Exactly as it appears on your shop front, your invoices and your website. Do not add keywords or place names; that is against Google’s rules.
Choose your main category
The one that best says what you are, for example “Bakery” or “Plumber”. You can add more categories later.
Address or service area
If customers come to you, give your address. If you go to the customer, choose a service area; your address then stays hidden.
Phone and website
A number where you can be reached, and the address of your website.
Verify your business
Google chooses how: often a short video of your shop or workplace, sometimes a text message, e-mail or postcard. A review follows, which can take a few days.
Complete the profile
Opening hours, a short description, your services or products and a few good photos. A complete profile is shown more often.
Afterwards: stay visible
- Use the same name, address and phone number everywhere: on your website, your profile and social media.
- Ask happy customers for a review, and reply to every review, including critical ones.
- Update your hours for public holidays and closures.
- Post an update or a new photo now and then.
- Link from your website to your profile, so Google connects the two.
Rather have us do it?
We set up your profile, or put it in order, as part of Google for business. With Stemmen+ we then keep it up to date every month, together with your website.
Book a call
Ready to be heard? Book a Google Meet call at a time that suits you.
No strings attached. We listen first, and tell you honestly what you need.